VICELAND

Network Branding and Launch

Year: 2016

Studio: VICE Visual Studios x Gretel

In March 2016, we launched our TV channel, VICELAND with all original content made by VICE. The network was a way for us to understand our world across a broad range of subjects, tones, and high and low cultures. Together with Gretel, we created a brand identity system with a functional aesthetic completely counter to any TV channel to date.

The VICELAND brand and identity has garnered numerous accolades, including a Clio Grand Prize, One Show ADC gold and silver, D&DA yellow and graphite pencils, Promax BDA gold, and Type Directors Club Judge’s Choice.

Credits:

Chief Creative Officiers - Eddy Moretti, Spike Jonze

Executive Design Director - Matt Schoen

Art Director - Annie Rosen, Gabriel Tick

Creative Director: Greg Hahn & Ryan Moore

Art Director: Dylan Mulvaney

Recognition

Clio “Grand Prize”, 2016

One Show ADC, Gold & Silver Awards, 2016

D&AD Yellow & Graphite Pencils, 2016

Promax BDA Gold, 2016

Type Directors Club Judge’s Choice, 2016